Not everything can be made with a 3D printer! Especially not wildlife, such as elephants or whales, the most emblematic of our planet. This is the idea behind the Young & Rubicam advertising agency campaign. Their team, concerned about the fate of wild endangered animals, wanted to put their talent and creativity to the benefit of IFAW (International Fund for Animal Welfare) and turn heads to a concern that should be on everyone’s mind.
Here is the result !
According to IFAW we constantly need to find new ways, new words, new images to speak about the emergency that we face. The threats to these species have never been as numerous and destructive. We have a duty to do everything to protect them. This is where these creations make a valuable contribution to. The communication part in changing attitudes: it arouses questioning and allows this awareness that triggers commitment, action, mobilization and behavior change.
*a little translation from: