This is the question M&C Saatchi Stockholm asks on behalf of the Swedish pension management company SPP.
Click to play and drag the mouse left or right, depending on how you want the world to be, it’s interactive
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We wanted to show that just saving for retirement isn’t enough – in order to be able to retire in a good world, you have to save sustainably. In this interactive film, we dramatize how small choices can make a big difference by showing two fictional future scenarios. You choose which future scenario you want to experience by using a slider.
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production company: B-reel