SPP - How do you want the world to be when you retire?

SPP


This is the question M&C Saatchi Stockholm asks on behalf of the Swedish pension management company SPP.

Click to play and drag the mouse left or right, depending on how you want the world to be, it’s interactive

If the video is not working on your browser you can still watch it here

SPP: Future

We wanted to show that just saving for retirement isn’t enough – in order to be able to retire in a good world, you have to save sustainably. In this interactive film, we dramatize how small choices can make a big difference by showing two fictional future scenarios. You choose which future scenario you want to experience by using a slider.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production company: B-reel

http://adsoftheworld.com/media/online/spp_future
http://www.adweek.com/adfreak/will-earth-2045-be-heaven-or-hell-see-both-sides-years-most-amazing-interactive-ad-167310

One Comment

  1. It's creepy how many things I saw in the ''bad'' side are related in one way or another to genetically modified crops.

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