For the latest of their Real Beauty & Girls Self-esteem campaign, Dove teamed up with creative content agency Evidently.
Their concept sprang from the insight that every child wants to change at least one thing about themselves. When really, the only thing that needs to change is how we think and speak about the way we look.
Evidently is a global creative content agency, whose strategy is storytelling.
They help brands devise and create content which audiences enjoy, value and retell.
Dove has a vision of a world where beauty is a source of confidence, not anxiety.