Shiseido’s latest ad is going viral at the moment and chances are you are probably aware of its twist. But if you are not, here it is.
As the japanese text in the book reads, “Did you notice all the guys in the classroom?”
The film was directed by Shō Yanagisawa and its purpose was to show that “anyone can be cute”. A message quite similar to the one in the many Dove campaigns, here is seen from a very different perspective.