John Lewis Home Insurance - Tiny Dancer

Tiny Dancer

Meet the tiny dancer in the new John Lewis Home Insurance TV advert.

Directed by Dougal Wilson in collaboration with adam&eveDDB, the advert features a young heroine, dancing through her home – putting her family’s possessions in jeopardy as she goes. It is a celebration of those special family moments and letting life happen in the home. The idea is that you could be protected, no matter what is happening in your home – even a spinning dance routine – and follows the company’s main communication message “If it matters to you, it matters to us”.

The tiny dancer, Bunny May, is an 8 years old who loves dancing and was selected over 11 casting sessions and over 200 girls. Watch her in the making of video about her experience.

http://whatmatters.johnlewis-insurance.com/
http://www.adamandeveddb.com/
http://www.blinkprods.com/a/5737

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