To demonstrate how technology can take us to the edge of our personal frontiers and beyond, The Barbarian Group agency, the production house m ss ng p eces and director Tucker Walsh created a sonically immersive spot. The spot demonstrates how does the ΙΒΜ Cloud partnership with the Runkeeper fitness app, affect the blind ultra-marathoner Simon Wheatcroft, a limit pushing athlete.
Simon Wheatcroft lost his sight at 17 and began a journey of adapting technology to achieve the impossible. Through the aid of a smartphone and the feeling underfoot Simon learnt to run solo outdoors and ran his first ever race 7 months later – a 100 mile road race.
Tucker Walsh is a visual storyteller combining the authenticity of documentary with the magic of cinema. Tucker is represented commercially by Brooklyn-based production company m s ss ng p eces. He has directed films for iconic brands including Pepsi, American Express, GE, Google, Mitsubishi, Delta Airlines and HP. Tucker has also interviewed some of the world’s leading thinkers and doers, including former Vice President Al Gore, actress Jodie Foster, fashion icon Linda Rodin and soccer superstar Lionel Messi. Tucker is also developing a feature length narrative script about veteran suicides with Pulitzer Prize nominated writer Joshua Solomon.