Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism.
Autism is one of the fastest-growing serious developmental disorders in the United States. Approximately 1 in 68 children is on the autism spectrum — an increase in prevalence of more than 100 percent in one decade according to the Centers for Disease Control and Prevention (CDC). Despite its prevalence, research shows that many parents have very little knowledge about the signs of autism and are not seeking help early enough. While there is currently no cure for autism, early detection and intervention can result in critical improvements throughout life. The campaign aims to raise awareness, increase knowledge of the signs of autism and empower parents to take action if their child is not meeting developmental milestones.
Ad Council’s mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.