“Dear Daddy” is a Norwegian PSA that is going viral at the moment and rightly so. The video which is directed by Swedish director Jakob Ström for the Norwegian branch of Care International, focuses on the message that fathers should actively do their own part in changing society and attitudes. According to the World Health Organization, 1 in 3 women worldwide will experience physical or sexual violence in their lifetime, usually from a male partner.
CARE fights poverty and injustice in the world’s most vulnerable places. They save lives. They find long-term solutions to poverty. They support women and girls to overcome inequality and fulfil their potential.