#GenderFreeChristmas

#GenderFreeChristmas

What if the most beautiful Christmas gift was to offer a world without prejudice to children? Système U, the fourth largest general food retailer in France, has committed to breaking down gender stereotypes by creating a Christmas toy catalog in which the boy/girl divide has been dropped in favor of a universe of toys for all children.

The commercial was produced by TBWA PARIS and directed by Alex & Niko.

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