Winter Is Not Coming is the latest Greenpeace France campaign that was released a week ago in collaboration with the 84.Paris agency. The basic concept of the campaign, is obviously to use the anticipation for the new series of Game of Thrones, in order to promote enviromental awareness.
The idea behind the commercial as stated on their microsite, suggests that in a world where two camps fight each other without mercy and the winter plays a major role, the outcome of the battle might well depend on the climate and the changes it undergoes.
The end of the film explains, “A few degrees further, the whole story changes” and it continues to say that “Ice melting is only one of the consequences of climate change threatening our planet”. The commercial ends with the message “Save the climate, make a donation”.