The Body Shop international’s mission is to make every body feel good this Christmas by donating a days worth of water to a family in Ethiopia for every one of their gift sets sold. Therefore UK ad agency Mr President created a global music video uniting voices from around the world in six different languages (English, Cantonese, Portuguese, Japanese, German and French), singing the worlds’ most popular Christmas song – Jingle Bells – during their bathroom routine. The feel good film is packed full of cheeky, British irreverence, whilst still communicating a charitable message in a way they know Body Shop fans enjoy. The film is one part of their ongoing work developing the voice for The Body Shop worldwide.
Based on the Body Shop counter this initiative has already bought drinking water for 4.197.314 days so far.