Joanna Noëlle Blagden “JoJo” Levesque (born December 20, 1990) is an American singer, songwriter, and actress. Raised in Foxborough, Massachusetts, she performed in various singing competitions as a child, and after competing on the television show America’s Most Talented Kids in 2003, she was noticed by record producer Vincent Herbert who asked her to audition for Blackground Records. JoJo released her eponymous titled debut album in June 2004. “Leave (Get Out)”, her debut single, reached number one on the Billboard Pop songs chart, which made her the youngest solo artist to have a number-one single in the United States, at thirteen years old. The album has since sold over four million copies worldwide to date.
“Save My Soul” is a song about addiction of all kinds, from her third EP “#LoveJo2”. The video is directed by Zelda Williams.
In her own words:
I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We’d been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate. A group of us young, crazy, creatives drove out to the magical desert of Joshua Tree and got naked – most of us emotionally, and a few literally. It was a safe space to be vulnerable and free from judgment and the need to be/ look/ act “perfect”. Everyone who participated connected to the song and brought their truth to the table. We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere… and yet I had been mourning him for years… if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. “I try to run but it hurts every time I try… Lord I try and I can’t say no.” Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug. Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE – not just be alive, but THRIVE in his honor. I can do this. And so can you. If you’re struggling, believe the only way OUT is THROUGH. Keep going.