Branded Dreams is a short animated film directed by Studio Smack for the MOTI (Museum of The Image) in Netherlands.
We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place, so it seems. But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future.
This animated short is an impression of a dream manipulated by a brand we all know…
Studio Smack are Ton Meijdam, Thom Snels and Béla Zsigmond. All three of them studied at the AKV|St.Joost in Breda (Art Academy), The Netherlands. Their animated films gained awards at international film festivals. Studio Smack produces work that in the first analysis has an autonomous value, but often also responds to developments in society, the so-called Design for Debate. MOTI, Museum of the Image in Breda, Netherlands is the museum for visual culture. Nowadays, we live in a world where we are overwhelmed by all sorts of images. MOTI therefore asks itself the question: what do we do with images & what do images do to you?