Change Your Shoes is a set of PSAs made by the Czech creative agency Družina on behalf of the Labour Behind the Label charity.
The latest video follows a woman who goes through a shock while shopping for shoes.
Labour Behind the Label (LBL) is a UK-based not-for-profit co-operative organisation with an office in Easton, Bristol which campaigns for workers’ rights in the clothing industry. The Change Your Shoes campaign is calling on you to help change the shoe industry. Currently global shoe production is an immense market, with over 22 billion shoes being produced in 2013 alone, that’s 3 pairs for every single person on the planet. Operating under a veil of secrecy with little transparency, the industry allows human rights abuses, such as poverty pay, long working hours, exposure to dangerous chemicals and toxins, denial of trade union rights, etc. to continue unchecked. It’s time for this to change.