Spanish state-owned railway company, Renfe, celebrates their 75th anniversary with a commercial made by M&C Saatchi Spain.
Under the concept “Your time, Your train” Renfe wanted to address the relationship between space and time, highlighting that when you buy a train ticket you do not only get to enjoy the ride but you do acquire something that’s even more valuable: time for yourself. Getting into a train is not only about going somewhere, it’s an invitation to seize the opportunity and read, think or dream.
Renfe Operadora is the state-owned company which operates freight and passenger trains on the networks of the Spanish national railway infrastructure company ADIF. The name “Renfe” is derived from that of the former Spanish National Railway Network, RENFE (acronym of Red Nacional de los Ferrocarriles Españoles) created on 24 January 1941 with the nationalisation of Spain’s railways. M & C Saatchi MADRID is the spanish branch of the international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. They are committed to creative talent, sound strategies and a constant search for new ways to communicate. The result is an integrated ability to successfully develop each proposal of communication, providing value to their customers.