Family is a trilogy of films made by Very agency for Ford Denmark and directed by Daniel Kragh-Jacobsen. The direction of photography is by Jasper J. Spanning and the actors include Peder Pedersen, Laura Bach, Bebiane Ivalo Kreutzmann, Pelle Falk Krusbæk.
Knowing that life is more than glamorous images painted of the perfect family, the films highlight the taboos and suppressed emotions related to a divorce and follow one struggling family’s everyday drama that many Danish families can recognize.
You can see all 3 films combined in one short here:
In Daniel Kragh-Jacobsen’s words:
I was approached by Ford to create a film that didn’t necessarily get them more costumers, but which instead spoke to their current users. While trying to come up with this film my screen writer and me started thinking about how much a car is a tool and a setting in a divorce. And so this film was born.
Daniel Kragh-Jacobsen (b. 1986) began making short films at 17, and has since then worked his way up the industry ladder, most predominantly working in casting. He’s studied directing at the American Film Institute Conservatory in Los Angeles. His graduation film “Turtle” was a region finalist in the 2013/2014 “Student Academy Awards”. Daniels work often exhibits a feel for the complexities of youth — narratives that capture small human moments, but seem to arrive there without pretense or effort. Daniel works under the saying “tell what you know”. He works from a personal standpoint, without it being too self-indulgent. In 2014 Daniel co-found the Scandinavian based production company New Land. Very is a community marketing agency who create preferences. Established in 2006 they have worked strategically with communities as a modern media, which the target group are both influenced and inspired by, to build trustworthy and relevant brand positions.