Labels are everywhere. They influence how we perceive the world and people around us. This campaign is a small yet through-provoking reminder that racial, discriminating, and derogatory labels are all around; in the media, on a blog, even social media. By replacing prejudice words we regain our objectivity, our view of humanity and our understanding of people. People are not labels.
Don’t Label is the 2016 campaign for the danish NGO Fair Welcome made in collaboration with mindsharedk. The digital campaign comes with a browser plug-in that changes discriminating words into unprejudiced words.
Download it here: http://dontlabel.org/
Fair Welcome is a danish NGO with a mission to make everybody feel welcome and included. Mindshare is a global media and marketing services company created in 1997.