Once upon a time, there was a rocket scientist named Max Huber. Inspired by the sea’s healing powers, Dr. Max Huber began a personal quest to transform the look of his skin after suffering burns in a laboratory accident. He harvested kelp, selected for its endless ability to regenerate, and a legend of hope and perseverance began. Sometimes, the greatest secrets are hidden, just beneath the surface.
In the space where enchantment meets beauty, Psyop and Ryan Mack crafted this world for Estee Lauder’s skincare product “La Mer”. The story of La Mer skincare is one of hope, healing and one man’s deep respect for the power of the living sea.