Lord Huron is an American indie folk band based in Los Angeles. It began as a solo project by Michigan-born/Los Angeles-based musician Ben Schneider in the spring of 2010. The band’s name was inspired by Lake Huron, the lake which Ben Schneider grew up visiting, where he would spend evenings playing music around the campfire. On a trip home to Michigan, Schneider recorded three songs inspired by communing with nature. These songs were later released as the Into the Sun EP, and Lord Huron was born. The songs quickly gained recognition and a live band was assembled to flesh out the songs in a live setting. Lord Huron began performing as a band in August of 2010 and quickly began touring, developing their live show as they went. The group’s debut album, Lonesome Dreams, was released in 2012 on Iamsound in the U.S. and Play It Again Sam in UK & IE in January 2013. Lord Huron’s album “Strange Trails” was released in April 2015.
The World Ender is the latest single from the “Strange Trails” album. The video is directed by Ariel Vida and direction of photography is by Ian Holliday.