You know there is a reason why people close their eyes when they kiss, when they cry and when they pray… Because the most essential things in life must be felt with our hearts.
Blind Love is the central film of a new interactive documentary campaign by Canadian agency lg2 for Tourisme Québec. It is directed by Matt Charland and features real American tourist Danny Kean, who’s been blind since birth, as he’s followed by a video crew during his first trip in Québec.
Founded in 1991 lg2 Montreal is first and foremost a brand experience and ideas agency. Its philosophy – Think like a brand. Act like a retailer. – is the springboard from which it creates powerful ideas that make it one of the most awarded agencies in Canada. In a hyper competitive business, lg2 stands out from the rest of the field thanks to its originality and the strategic resonance of its creative product.