Coldplay are a British rock band formed in 1996 by lead vocalist and pianist Chris Martin and lead guitarist Jonny Buckland at University College London (UCL). After they formed under the name Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a drummer and backing vocalist, completing the line-up. Creative Director Phil Harvey is often referred as the official fifth member by the band. The band renamed themselves “Coldplay” in 1998 and achieved worldwide fame with the release of the single “Yellow” in 2000. Since then Coldplay have sold more than 80 million records worldwide, making them one of the world’s best-selling music artists. On 4 December 2015, the band released their seventh album, A Head Full of Dreams, which reached the top two in most major markets.
“Up&Up” is their latest and 3rd single from the album “A Head Full of Dreams”. The video is directed by Vania Heymann and Gal Muggia and the cinematography is by Roman Linetsky, John Schmidt and Vania Heymann. It is a stunning visual inception project by the production company PRETTYBIRD UK.
Parlophone, their record company has made a collection of great #UpAndUp video GIFs here.