Adele Laurie Blue Adkins, (born 5 May 1988) is a British singer and songwriter. Graduating from the BRIT School for Performing Arts and Technology in 2006, Adele was given a recording contract by XL Recordings after a friend posted her demo on Myspace the same year. In 2007, she received the Brit Awards “Critics’ Choice” award and won the BBC Sound of 2008. Her debut album, 19, was released in 2008 to commercial and critical success. It is certified four times platinum in the UK, and double platinum in the U.S. An appearance she made on Saturday Night Live in late 2008 boosted her career in the U.S. At the 51st Annual Grammy Awards, Adele received the awards for Best New Artist and Best Female Pop Vocal Performance. The rest is history.
“Send My Love (To Your New Lover)” was released on 16 May 2016 as the third single from her third studio album, 25. The song was written by Adele, Max Martin and Shellback. A pop song, Adele herself describes it as a “happy you’re gone” song. The video is directed by Patrick Daughters and the direction of photography is by Crille Forsberg. It features Adele singing the song against a black backdrop with many shots of herself overlapping one another. Upon its release, the clip was positively received by critics who praised it for its minimalist and simple concept and joyful nature.