“Anagram Lovers” is a whimsical yet tender ad, made for Mattel and Scrabble, by LOLA advertising agency and LANDIA production company. The film is directed by Rodrigo Saavedra, winner of the Best Director Award at the 2015 El Ojo de Iberoamérica Advertising Festival. The direction of photography is by Nico Hardy and the colour grading by Fernando Lui.
The film is a short love story with words at its heart. A story about a man and a woman whose lives are connected by anagrams.
Rodrigo Saavedra is an advertising director working out of São Paulo, Brazil. Prior to that he studied at the St Martins College of Art and Design in London and has worked for a decade as an advertising creative and creative director at agencies such as Mother London, Wieden&Kennedy Amsterdam, WCRS London and Santo Buenos Aires. LOLA is a creative and strategically driven advertising agency with a Latin spirit and global reach. Landia is the top Spanish speaking production house, where talented people are doing elegant executions and fancy storytelling.