Every Other Week is another great ad for IKEA, this time based on the taboo advertising-wise topic of divorce. The film is directed by Martin Werner at Bacon and created by the Stockholm-based Åkestam Holst agency. The direction of photography is by Mattias Rudh and the music is by pianist Jean-Philippe Rio-Py.
The film is part of IKEA’s “Where life happens” campaign that highlights how Ikea’s products and solutions help in various parts of everyday life, based on the knowledge it gets through its “Life at Home” reports.
All images © IKEA/Every Other Week