My Way is yet another interesting ad made for IKEA by the Italian ad agency Auge and the production company (H)FILMS. This time it is an open invitation to celebrate our individuality through personal little stories we can or cannot relate to and the use of IKEA’s products in unconventional ways.
The film which is directed by Chris Balmond is based on the idea: Live your own way, feel free to do what you like, in your home you can be as you wish. The direction of photography is by Jean Noel Mustonen and the song featured is “I Gotta get the World off my Back” by Bill Martin and Phil Coulter.
The advert comes along with a shorter slightly different version you can watch here.
All images © IKEA/My Way