Every Shirt Matters

Every Shirt Matters

Every Shirt Matters is a short animated stop-motion film written and directed by Studio Flox, a Germany-based creative studio, for Humany Tee‘s latest campaign of the same name, held in cooperation with Jugend Rettet. The animation and art-direction is by Maximilian Zenk and Florian Haßler who was also responsible for the direction of photography.

Short has to cross the ocean. He is a bit scared…

The film is a charming tale with a very real twist to raise awareness for the refugee crisis in the Mediterranean Sea. Studio Flox creatives felt the urge to use their skills for good, to give people in need a voice that can’t be ignored.

In their own words:

As creatives, we feel the urge to use our skills for good, to give people in need a voice that can’t be ignored. The stories we tell have the power to pierce through our protective shields so viewers can’t help but look closely. And those who can’t turn their eyes away are those who take action. Thousands of people die in the Mediterranean Sea each and every year, but our attention has long moved on. Where governments fail to address these problems, NGOs step into the breach and save people from drowning. NGOs like Jugend Rettet, a group of young people, who run their own ship, the Iuventa, or Humany Tee, the t-shirt label, that gives 80% of its profits to Jugend Rettet. These people save lives and they need our help.

All images © Studio Flox / Every Shirt Matters


  1. A wonderful video and beautiful message. Thank you.

  2. very sad but very important message

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