Last Days is Jose Cuervo’s latest brand campaign. It was created by the Crispin Porter & Bogusky (CP+B) agency and produced by the Rattling Stick. The film uses an apocalyptic end-of-days scenario as a metaphor for living in the moment and is set to the song It’s Now or Never by Elvis Presley and The Royal Philharmonic Orchestra. It is directed by Ringan Ledwidge, the direction of photography is by Adam Arkapaw and the Post FX is by Electric Theatre Collective (ETC).
A group of fearless bargoers enjoy their last moments together, as civilization crumbles around them.
You can watch the making of video here.
All images © sneakerbot / Jose Cuervo – Last Days