“Fight for natural beauty” is skincare treatment brand’s LPG latest campaign. It is created by the French agency Buzzman, directed by Johnny Green at Gang Films and the production is by Major West. The music and sound production is by Schmooze. The film is a call out to the general audience to denounce medical anti-aging aesthetic abuses under the message “Never leave your face bare of emotions”.
In a majestic set and almost ghostly atmosphere, the film stages a woman’s testimony about her vision of beauty. Soon enough we discover that she can’t smile…her features are frozen, giving nothing away. Because of her successive surgeries, she speaks with difficulty. If proof was needed of her great distress, she is now dependent of a puppet, like a ventriloquist. Her thirst for beauty and perfection made her lose sight of what she wanted in the first place: to stay beautiful.
To watch the behind the scenes video click here.
All images © Major West / LPG – Fight for Natural Beauty