The 10 Most-Read Advertising Articles of 2017


The most popular features of the year in advertising, according to our readers.

#10 Costume Party

“Costume Party” is auction site’s Allegro latest campaign and it follows their Christmas ad “English for beginners” that went viral in 2016.

#09 The Journey

The Journey is a powerful short film dealing with the sensitive issue of immigration, created by Brunner advertising agency for 84 Lumber.

#08 Granatapfel

Granatapfel (german for pomegranate) is a PSA spec created for Unicef by students at the Filmakademie Baden-Württemberg, in Germany.

#07 Home

Ørsted’s partnership with agency Wieden+Kennedy to create an interactive film about climate change and challenge your perception of “home”.

#06 Train

Train is an inspiring one minute film exploring the concept “travel the world better”, created by 180LA for Expedia’s latest marketing campaign.

#05 Things You Can’t Unthink

Banff Centre for Arts and Creativity, the renowned postsecondary arts training institution in Alberta, Canada, has launched its first consumer focused creative campaign since unveiling a new brand identity and strategic plan in 2016.

#04 Story No. 3

Story No. 3 is a peculiar short film, out of a set of two that were directed by Vania Heymann and created for TOYOTA and it’s tagline “Let’s Go Places” by Saatchi & Saatchi Los Angeles.

#03 The Invincibles

To celebrate Dulux Weathershield’s most weather-durable paint ever, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people.


MAKE LOVE NOT WALLS is Diesel’s latest campaign created by Anomaly Amsterdam and directed by the iconic David LaChapelle.

#01 We Believe In The Power Of Love

#WeBelieveInThePowerOfLove is the latest campaign of Nike’s collaboration with Riccardo Tisci.

All of the above and more here.

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