Lyubomir (Lubo) Sergeev is a Bulgarian award-winning conceptual and advertising photographer, digital artist and visual storyteller, boasting a hauntingly beautiful, timeless, and seductive aesthetic and more than 20 years of experience in the industry. His work is exquisite, possessing an innate attention to detail where every nuance is accounted for, no drop of water or pop of color left behind, leaving viewers in a constant state of awe. Lyubomir’s perfectionist planning is a process that allows him to be involved at all levels of production-casting, location scouting, and art direction and his most remarkable advertorial campaigns and personal projects capture the purity, sensuality and serenity of movement in all its glowing grace. When asked what it takes to be a successful photographer, he lists three things: faith, dedication, and repetition-the necessity to take many bad photos in order to learn how to make magnificent ones. Lyubomir currently lives and works in NY, USA.
All images © Lyubomir Sergeev